Social-Media Influencers Have Little Sway Over Asia-Pacific Travelers

Asia represents one of the fastest-growing regions for the travel industry, yet concrete insights into the behavior of these travelers has been hard to come by.

Amadeus partnered with YouGov to survey 6,870 adults across the Asia-Pacific region who traveled internationally in the last year about their preferences and habits.

Among the more interesting findings from the report was that influencers have little influence in Asia-Pacific travelers’ trip-planning decisions. Word-of-mouth and online reviews are the most important factors.

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Source: Skift