Les 15 campagnes du XXIe siècle

Le magazine Advertising Age a mis à jour sa liste des meilleures offensives des 15 dernières années : Dove et sa campagne Real Beauty y récoltent la première place.

1 - Dove: Campaign for Real Beauty, 2004
2 - Nike: Nike+, 2007
3 - BMW Films, 2001
4 - Old Spice: The Man Your Man Could Smell Like, 2010
5 - Red Bull: Stratos, 2012
6 - Burger King: Subservient Chicken, 2004
7 - American Express: Small Business Saturday, 2010
8 - Apple: Get a Mac, 2006
9 - P&G: Thank You, Mom, 2012
10 - American Legacy: Truth, 2000
11 - Dos Equis: Most Interesting Man in the World, 2006
12 - Metro Trains: Dumb Ways to Die, 2012
13 - Budweiser: Whassup, 2000
14 - Chipotle: Back to the Start, 2011
15 - Unicef: Tap Project, 2007

Source : Infopresse