Snapchat Reaches 166 Million Daily Users

Techno, International · · Commenter

Posting its first quarterly earnings since going public, Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.

Snap defines a daily active user (DAU) as a registered Snapchat user who opens the app at least once during a defined 24-hour period.

In North America, Snap said it added 3 million daily users in Q1, reaching 71 million DAUs.

In Europe, the company also added 3 million daily users, hitting 55 million DAUs in that region in the first quarter. But in the rest of the world, Snap only added a million daily users, reaching 40 million daily active users.

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Source: eMarketer