Snapchat Reaches 166 Million Daily Users
Posting its first quarterly earnings since going public, Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
Snap defines a daily active user (DAU) as a registered Snapchat user who opens the app at least once during a defined 24-hour period.
In North America, Snap said it added 3 million daily users in Q1, reaching 71 million DAUs.
In Europe, the company also added 3 million daily users, hitting 55 million DAUs in that region in the first quarter. But in the rest of the world, Snap only added a million daily users, reaching 40 million daily active users.