Skift: 5 Tourism Promotion Campaigns Hitting the Right Notes in a Crisis
Vous y trouverez des vidéos de Visit Portugal, Visit Britain, Philadelphia Convention and Visitors Bureau...
Je vous invite à lire l'article mais aussi à visionner la vidéo de Visit Portugal. «A decidedly uplifting campaign, Visit Portugal’s ‘Can’t Skip Hope’ video tackles the issue of travel bans head-on its first few words: “It’s time to stop.” The sweeping vistas and charming scenes displayed in the two minute video certainly inspire one to visit Portugal in the future, but it does not come across as sales-y. The we’re-all-in-this-together tone feels uplifting in these trying times.»
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