There's nothing cheap about loyalty: Are hotel reward programs still relevant in 2018?

“There’s nothing cheap about loyalty”, poetically asserts Ryan Bingham, the main character of the Walter Kirn novel Up in the Air during a dissertation about the perks and perils of Hilton and Maplewood respective loyalty programs. For those unfamiliar with the book (or with the movie by the same name), the story revolves around a cynical HR consulting firm employee whose main goal is to accumulate membership points and become the youngest person to earn ten million frequent flyer miles with American Airlines.

Even though exaggerated and caricaturistic, the Bingham character is nothing but a fictional representation of the primordial inner need for rewards that is intrinsic to all humans.

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Source: Tnooz