Tendances: 10 Hotel Trends That Will Shape Guest Experience in 2017

“What’s the biggest trend in _____ you’re seeing these days?”

This is a question we here at Skift field every day, 24/7, 365 days a year, and one that we attempt to answer each and every one of those days. But as we all know, no matter what sector of travel that you fill in the blank, the trends continue to evolve day in and day out, building upon trendlines that have persisted throughout the course of the industry’s history.

When it comes to the hospitality industry, trends can be both ephemeral and everlasting. Some are just a flash in the pan; others have a staying power that last for decades. Last year’s trends were, in many ways, shaped heavily by consolidation and the drama that accompanies mega mergers and acquisitions, as well as the direct booking wars waged among hotels and their eternal frenemies, the online travel agencies.

Whatever ends up ultimately happening in 2017, we know it promises to be a year of great change. In 2017, we’ll even have a hotelier in the White House, for whatever that’s worth. And following last year’s multiple mergers and acquisitions, the lasting effects of those consolidations will finally begin to emerge, and become that much clearer.

So, what will this year’s trends in hotel guest experience bring? We won’t guarantee complete or absolute accuracy here, but given what’s happened in the past year, this is where we see the various trends culminating.

1. Co-everything

2. Good design goes mainstream

3. Experiences beyond the hotel

4. Concepts of loyalty need to evolve

5. Hospitality will rediscover its roots

6. “Local” will regain its meaning

7. Luxury that’s leaner and smarter

8. The smart hotel emerges

9. Expect even more brands to emerge, both new and familiar

10. Data interpretation is the ultimate intelligence

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Source: Skift