Nouvelle Recherche Skift: Decoding the Lucrative U.S. Family Traveler Segment

Today we are launching the latest report in our Skift Research Reports service, Sizing, Behavior, Preference: Decoding The Lucrative U.S. Family Traveler Segment.

In our ongoing efforts to understand what compels the travel consumer, we have taken a big step in decoding a surprisingly under-researched segment of the U.S. travel market. In a good year, American families (with children at home) can spend as much as $150 billion on travel. It’s a huge opportunity; just over 80% of the total U.S. population lives within some form of family household, connected by either birth, marriage, or adoption.

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Source: Skift