Étude Skift - Millennial Parents: The New Generation of Family Travel
In this report, Skift Research tackles this question. Drawing from the data from our 2019 Millennial and Gen Z Traveler Survey, we dig into the travel habits and preferences of Millennial parents. From our survey data, we compare Millennial parents to Millennial non-parents in the five countries where responses were collected: the U.S., UK, Australia, China, and India.
What You'll Learn From This Report
- Why family travel is an attractive market from an expenditure perspective
- The current and future scope of Millennial family travel
- How Millennials are changing what “family” means, and therefore what family travel is
- How Millennial parents compare to non-parents in travel spending, booking and planning behavior, and activity preferences across and between countries The implications of the above findings for the family travel segment
- Five best practices for travel industry stakeholders, including best-in-class case studies
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