Trends, challenges and takeaways for property operators in 2021
2020 was the year nobody could have predicted, with travel patterns and guest expectations changed beyond recognition, thanks to the global spread of COVID. Let's make 2021 the year we put our learnings into action; it's time to leave the historical processes behind as we redefine what it means to travel and connect with guests, using technology to attract, build and strengthen relationships.
WHAT DOES GUEST DEMAND LOOK LIKE IN 2021?
We're seeing a whole new era of travelers emerge on the back of COVID, booking last-minute and domestic -fuelled getaways in quieter, crowd-free areas. Staycation booms have been particularly noticeable in areas close to nature and beaches, with many guests feeling safer exploring locally than travelling overseas. Those who are no longer restrained by physical offices are using their remote freedom to take a 'workation', seeking longer stays in properties that boast good views, stable internet, and homely amenities. Others are craving local experiences, free from tourists and off the beaten path.
EMBRACING TECHNOLOGY TO EFFECTIVELY CAPTURE DEMAND
Catching the attention of these travelers requires a more personal and tailored approach. Mass marketing and generic upsells will no longer hit the mark; it's all about repositioning your services and fine-tuning your offering to meet the dominating needs of modern guests.
Source: Hospitality Net
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