À SAVOIR - Why Hotels Need Advanced Tech Tools in Marketing and Sales
Cutting-edge client-facing technologies can help hotels not only boost revenue but also adapt to fast-evolving customer preferences.
Rolling out new digital tools has never been more important as the industry is emerging from the Covid-19 pandemic, which transformed the technology use and purchasing patterns of customers. For example, guest demand rose significantly for contactless, self-service and mobile-based solutions, prompting operators to rapidly update their services.
The majority of hotels already offer or is planning to introduce over the next year mobile booking, mobile check-in and mobile room keys (100% of participants), two-way messaging with guests (95%), contactless payments (88%), check-in and check-out kiosks (62%) and voice-controlled devices (54%), Hospitality Technology said in its 2023 Lodging Technology Study, which surveyed hotel industry professionals representing more than 18,000 properties worldwide.
Source: Hospitality Net
Les plus commentés