Skift Trends Brief: The Power of Human Influence in Travel

As social media and user-generated content (UGC) becomes ubiquitous, the travel industry must embrace these consumer behaviors to attract, retain, and reward their clientele. 

Brands must be proactive in engaging consumers, finding opportunities for the brand to become part of the conversation.

People expect more from their precious vacation time, and it’s crucial to find special and unique ways to connect with them.

Cutting-edge brands are staying ahead of the curve by finding ways to personally connect with travelers through UGC and social, with a personal touch. One premier example of this is UrLife, a new travel-tech and media brand that utilizes Hollywood editing to create high-quality videos of vacations, family trips, and special events from consumers’ own photo and video content.

Lien rapport: Skift Trends Brief The Power of Human Influence in Travel

Source: Skift