OTAs vs Hotels: The Age-Old Battle Over Online Booking
While OTAs and hotels seem at odds with each other, they both have one important thing in common: their dedication to the customer— or more specifically the guest.
In regards to online booking, there are important and striking differences between how the two cater to the guest — which has resulted in OTAs seemingly dominated the online booking market.
As shown, OTAs control approximately two-thirds of all online bookings, with an 0.8% increase from last year. On the other hand, hotels, controlling one-third, saw a 0.8% decrease in total share of online bookings since last year.
Source: Hospitality Net
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