How to boost revenue from your hotel's meetings and events business

Hotel meetings and events are a great way to boost revenue at your property and attract a constant stream of professionals and business travelers.

Having or creating a function space at your hotel allows you to cater for a whole range of different purposes and visitors, which will usually translate into extra bookings in the hotel, itself.

This means you're receiving revenue from two sources, often for minimal effort, depending on what the event planner needs from you.

Engaging with Meetings, Incentives, Conferences and Events (MICE) is the perfect opportunity to build the reputation of your hotel and exhibit it to potentially-valuable and long-term business. For example, a conference on risk management could attract the top fortune 500 companies to attend, which provides great exposure for your hotel business.

As we draw near to the GBTA Convention in Boston this year, it's apt to look at how MICE can contribute meaningfully to a hotel's revenue.

HOW TO MAXIMIZE BUSINESS AND REVENUE FROM HOTEL MEETINGS

1. Focus on diversity and building relationships
2. Deliver a great experience
3. Create a flexible operating procedure
4. Put long-term plans in place
5. Optimize your website content

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Source: Hospitality Net