4 Tourism Website Trends Highliting User Experience and Design

Earlier this month, we looked at this year’s top 25 tourism board websites in the world and were impressed with what some destinations are doing with video, navigation, modular layout, and social media to make their sites more impactful. We looked for websites that would help make a traveler’s trip-planning process easier and that would continue to fuel the inspiration they already have for visiting the destination.

Tourism board websites have in many cases become testing grounds for destinations to help them understand how travelers respond to certain messaging, services, or technology. And with many destinations the world over increasingly being scrutinized for how they operate and their return on investment, better testing and understanding of exactly what travelers are looking for has never been more important on websites and other channels.

Here are four trends from our list of top tourism websites that you need to know.

1. North America is still dominating website user experience and design
2. Videos aren’t only in 2d – they’re also interactive
3. Instagram is the darling of platforms
4. Smart destinations are owning who they are

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Source: Skift