25 Best Tourism Board Websites in the World in 2017 - Destination Canada et Tourisme Montréal...

We considered dozens of sites from around the world and decided to cap this list at 25.

Like our 2016 list, our 2017 list also prioritizes websites with the best user experience overall, especially on mobile; the most modern modular layout, seamless navigation and impactful visuals, and the most nuanced multi-format storytelling.

Destination Canada: Canada’s national tourism website made our 2016 list and it’s the only one we also chose in 2017. It’s not easy to market a country as large as Canada; Destination Canada uses a lot of Instagram integration and other user-generated content to help it cover the marketing holes the site couldn’t otherwise fill. The board also gets creative with comparing how Canada and the U.S. – its largest visitor market – are both different and alike.

Destination Canada keeps maps at the heart of its site to help travelers get a lay of the land. But we also like how a primary focus seems to be pushing various kinds of experiences in Canada and then showing travelers where they can have those experiences. As a result, planning a trip to Canada – the world’s second largest country by land area – seems less daunting.

Like our next choice, Canada is also celebrating a big birthday this year.

Tourisme Montreal: First, we’ll say happy 375th birthday to Montreal. Then, we’ll add that Tourisme Montreal’s site helps portray the city as a youthful and exciting place to visit despite its advanced age. We also like how it’s easy for travelers to save their favorite things to do and see by simply clicking a heart icon and then retrieving those saved experiences by clicking on that icon at the top of the homepage.

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Source: Skift