Travel Vertical: Anatomy of a Page Optimized for Voice Search

Conversational crossroads: When 150 years of QWERTY communications shifts to voice, every marketer needs to pay attention to the next major disruption in computing.

Half of all searches will be voice searches by 2020, predicts comScore. And when it comes to local search, voice is three times more likely to be used than text.

For local search, Amazon Alexa is partnered up with Yelp, Google is driven by Google Maps, Siri sources information from Apple Maps, and Microsoft’s Cortana is powered by Bing.

Lire l'article complet

Source: Travel Vertical