Wyndham Launches an Independent Lifestyle Brand: Trademark Hotel Collection
Wyndham Hotel Group announced a new brand : Trademark Hotel Collection. The soft-brand collection marks the company’s 19th brand and will consist of independent hotels ranging from three to four stars in ratings.
The company said that, so far, the new brand has more than 50 properties in its pipeline of both existing and new build hotels that are primarily located in urban markets worldwide, except it would not reveal any of the properties involved.
The decision on Wyndham’s part to launch a soft-brand collection was driven by that fact that there’s plenty of opportunity in the market, said Chip Ohlsson, Wyndham Hotel Group’s chief development officer.