USA - Skift: Your Guide to hotel Companies' Coronavirus Safety and Cleaning Initiatives

Hébergement, International · · Commenter

The world’s major hotel brands are upping the ante on cleaning in an effort to win customer confidence and capture whatever market share exists in the travel industry’s initial coronavirus recovery.

Be it ultra luxury or roadside economy, hoteliers know they have to evolve operations to a new, socially distanced normal in light of coronavirus. A survey showing 71 percent of consumers were cleaning more at home during the crisis was part of Hilton’s motivation to consult with the Mayo Clinic on a new health and safety standard at its hotels around the world. Brands across the hotel spectrum have launched their own programs, often with a medical institution or cleaning company partner.

Accor’s ALLSAFE plan includes a partnership with insurance provider AXA to offer telemedicine and online health consultations to guests. Four Seasons is collaborating with Johns Hopkins Medicine International. Hilton is partnering with the maker of Lysol on its CleanStay initiative at its North American properties, and Extended Stay America has partnered with Procter & Gamble, maker of Spic and Span and Mr. Clean products, on its own cleaning initiative.

Photo Credit: Global hotel companies like Hilton, pictured, have launched heightened cleaning and safety programs to reassure travelers in the early stages of the industry's coronavirus recovery. Hilton

Get the latest on coronavirus and the travel industry on skufts liveblog

Even alternative accommodation platforms like Airbnb are racing to roll out new cleaning programs to give customers peace of mind while making their first trips when coronavirus restrictions are lifted.

Skift turned to the world’s major brands and hotel industry groups to learn more about each new heath and cleaning program. Below is a table we’ll update as more companies launch their own initiatives.






Marriott Global Cleanliness Council

Commitment to Clean


Hilton CleanStay

New Standard of Cleanliness



The ALLSAFE Label Framework


IHG Clean Promise

IHG Way of Clean Enhancements


Global Care & Cleanliness Commitment

Global Cleanliness Accreditation


Omni Safe & Clean

Stay A Part of Safety

Four Seasons

Lead With Care

Global Program Guidance


Count On Us

Health & Safety Protocols

Choice Hotels

Commitment to Clean

Protocols and Products

Best Western

We Care Clean

Five Key Areas

Loews Hotels

Safety & Well-Being Protocols

Service Promise and Protocols


Enhanced Cleaning Initiative

ECI Teaser


Enhanced Cleaning and Disinfection of Vacation Rentals

New Vacation Rental Standards

Red Roof Inn

Red Roof RediClean

Protocols for Employees and Cleaning

Extended Stay America

STAY Confident

Stay Safe, Stay Healthy, Stay Comfortable

American Hotel & Lodging Association

Safe Stay

Safe Stay Guidelines


Sanitised Stays

Corona Concierge


Health and Sanitation Commitment

Guidelines and Reopening Schedule


CleanComplete Verification

Quality, Safety, and Hygiene Protocols

Montage International

Peace of Mind Commitment

Traveler Guidance and Protocols

G6 Hospitality


Initiative Overview

Club Med

Safe Together

Protocols and Standards

The Breakers

Enhanced Health & Safety Standards

Summary of Precautions

Radisson Hotel Group

Radisson Hotels Safety Protocol

Protocol Overview

ITC Hotels


Safety Initiative

Don’t see your company or organization on here? Email us, as we’re constantly monitoring the hotel industry’s enhanced focus on health and hygiene during the coronavirus crisis. Please note: we are focusing only on health, hygiene, and safety standards for consideration for this table.

Source: Skift