The Rise of Midsize Cities in the Meetings Industry
We teamed up with IMEX Group to take a closer look at the growing popularity of midsize cities in our latest report, The Rise of Midsize Cities in the Meetings Industry.
More and more meeting planners are looking toward midsize cities to host their programs. The result of this shift is that for some destinations, being a midsize city is no longer necessarily a negative for attracting events. Midsize destinations have easily navigable downtown footprints. They often have a unique visitor experience or local vibe that’s not easily duplicated elsewhere. More than anything, midsize cities are more affordable, and local leaders in both the public and private sectors go further out of their way to service groups because they appreciate the business.
IN THIS REPORT, YOU'LL LEARN:
- How midsize cities and their convention bureaus are positioning business events to drive long-term business outcomes for both visiting groups and local communities
- How cities like Nashville and Portland integrate their unique stories and local culture into meetings
- How midsize cities are leveraging their sector expertise and becoming innovation incubators
- Interviews and insights from dozens of meeting planners and destination leaders
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