Record Number of Chinese Tourists Visited Los Angeles in 2016

International · · Commenter

Truly reflecting the “US-China Tourism Year”, Los Angeles, California became the first US city to surpass 1 million visitors from China in one year.

L.A. welcomed over 47.3 million tourists in 2016, breaking visitation records for the sixth consecutive year as announced by Mayor Eric Garcetti, and Los Angeles Tourism & Convention Board (L.A. Tourism) President & CEO Ernest Wooden Jr.

Having not even ranking in the top 10 international markets a decade ago, China surged to become the second largest source of international visitors to L.A., behind Mexico. China alone contributed 75% of L.A.’s overall international growth, and the number of Chinese visitors grew nearly 22% between 2015 and 2016. According to L.A. Tourism, in 2015, Chinese visitors spent $1.3 billion in Los Angeles, the most of any international market, with the average visitor spending $212 daily, and the average length of stay being 7.3 nights.

“Chinese visitors are spending more money than others, and they are staying longer,” said Wooden Jr. “They are one of our best visitors, and that’s why we have such a focus on our marketing efforts in China.”

Accelerated marketing strategies in China by L.A. Tourism have clearly produced results. For example, the program “Nihao China” which covers international marketing, business training and online promotions, has fulfilled its role growing and encouraging Chinese visitation to L.A.

Lire l'article complet

Source: Asia Matters for America

Twitter

Nominations

Fairmont Le Reine Elizabeth

Fairmont Le Reine Elizabeth est fier d’annoncer la nomination de Marie-Josée Rivard au poste de Directrice adjointe, restauration à compter du 27 mars 2017.

Marie-Josée se joint à nous fort d’une expérience de plus de 14 ans dans les domaines de l’hôtellerie et la restauration. Elle a détenu jusqu’à récemment avec succès le poste d’assistante maître d’hôtel banquets à l’hôtel Hyatt Regency Montréal. Marie-Josée a débuté sa carrière en restauration en 2003 comme cuisinière au restaurant Tomate Basilic. Par la suite, elle a acquis de l’expérience en hôtellerie dans différents établissements, notamment comme directrice des banquets à l’hôtel Nelligan et directrice de la restauration au Courtyard Marriott Montréal Centre-Ville.

Nous lui souhaitons la plus cordiale des bienvenues et le meilleur succès au sein de l’équipe du Fairmont Le Reine Elizabeth.

Voir toutes les nominations