How Augmented Reality will Impact Meetings and Events

Techno, International, Tourisme d'affaires · · Commenter

Thanks to Apple’s recent product launch event, augmented reality (AR) is getting a lot of attention these days. Apple’s next generation of phones — the iPhone 8, iPhone 8 Plus and iPhone X — will all carry Apple’s ARKit, a free iOS 11 software update that enables developers to create augmented reality applications that place digital objects in the real world.

With Apple’s ARKit and a similar technology by Google called ARCore, smartphones and tablets have been completely transformed and augmented reality is set to become a large part of our lives. In fact, TechCrunch predicted, “AR could become the primary driver of a $108 billion VR [virtual reality]/AR market by 2021, with AR taking the lion’s share of $83 billion and VR $25 billion.”

While augmented reality is often lumped into the same category as virtual reality, the technologies are actually different. Virtual reality completely transports a user into a virtual world. Augmented reality combines GPS and smartphone camera technology to project images and information onto the real world.

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Source: Skift

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