Female-Friendly Hospitality: How to Make Your Hotel Appeal to Women

Hébergement, International · · Commenter

Following the global outpoor on International Women's day last March 8 (2019), hoteliers around the world should take some time to look into a very important market segment, the solo female traveler. Tapping into and capitalizing on new and growing niches such as solo and experience-focused travel has become a major asset for hotel manager, but also to open up new revenue streams. "Female-friendly" is one such niche, which is now experiencing considerable growth in the hospitality industry.

Women make up half the business travel sector, they are in charge of 85% of household purchasing decisions, and more female travellers are asking for a room for one. Therefore, your hotel has a lucrative opportunity if you can take advantage of this growing trend for female-focused hospitality. This of course doesn't mean employing old stereotypes such as displaying flowers or scented candles, but rather proposing practical solutions to problems, while also ensuring that you appeal to men too.

Join me in this article as we look at how to transform your hotel into a female-friendly point of reference, to attract first-time female guests and entice them to come back for repeat stays.

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Source: Hospitality Net

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NOMINATIONS SEMAINE DU 25 MARS 2024

  • Tourisme d’Affaires Québec – Audrée Lavertu
  • Tourisme durable Québec — Julie Jodoin Rodriguez
  • Westin Montréal – Sylvain Levaillant
  • Westin Montréal – Martin Bertrand
  • Auberge Godefroy – Caroline Laflamme
  • Auberge Godefroy et Hôtel Montfort – Francine Bouffard
  • HSMAI Québec – Geneviève Duval

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