China's Big 5 hotel platforms have 96% of the market
Analysis of China’s online hotel booking market in the second quarter of the year shows that almost the entire market is controlled by five businesses.
Trustdata, a mobile internet big data monitoring company in China, found that Ctrip, Meituan, Qunar, Tongcheng-eLong and Fliggy accounted for 96.4% of online hotel bookings in the second quarter. The big five were also the fast-growing platforms for the quarter, suggesting that their dominance is getting stronger.
The headline findings from the report said that there was a 20% increase in the number of monthly active users – 91.9 million – in the hotel booking space compared with the first quarter of 2018. This growth is coming from users in third and lower tier cities, and from those born after 1980.