Airbnb's Latest Role is Destination Marketing for Sweden

Like Expedia and TripAdvisor, Airbnb increasingly wants to be viewed as a destination resource as a supplement to its booking site. The company is testing the waters as it serves as a marketing platform for Sweden.

The move pushes Airbnb deeper into the destination marketing ecosystem while advancing its interests in fast-growing markets.

Visit Sweden, the country’s national tourism board, recently approached Airbnb about working together to tout the country’s natural wonders in a joint campaign that’s aimed at increasing interest from the U.S. market.

Starting this week, Airbnb and Visit Sweden are promoting the entire country of Sweden — everything from forests to mountains to beaches — as a place to explore or rest your head at night.

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Source: Skift