8 reasons Why Your Hotel Brand Needs a Mobile App to Succeed

Hébergement, Techno, International · · Commenter

Alexa Robertson is traveling for business. At the airport, she pulls out her smartphone and opens her favorite hotel's mobile app. With a few finger taps, she requests an airport transfer and early check-in, receiving a confirmation notification within seconds. Upon entering the hotel, a welcome message pops up, complete with her booking information and room number. Skipping the front desk line, she heads directly to her room, unlocking it with the app's mobile key technology on her smartphone. A push notification offers her a discount on a spa service, and she immediately books a massage before making dinner reservations and arranging for a car to pick her up the next morning.

In our modern world, people are using their smartphones for nearly everything, with hotel apps and technology playing a key role in the booking decisions of 70 percent of travelers [1]. While third-party apps such as Hotel Tonight, Hotels.com, TripAdvisor, and Booking.com are prevalent for offering travelers low prices and special deals, hotel brands can score points with guests by creating their own mobile apps that go above and beyond these offerings, even beyond reservations and loyalty program management. In the report, "The Mobile Travel Landscape 2016," [2] Phocuswright researchers describe significant advantages for hotels and travel companies that develop their branded mobile apps, pointing out that once an app is downloaded, it can influence purchase decisions, foster loyalty and capture future bookings from a customer.

With all signs pointing to the continued rise in mobile booking, let's take a closer look at some of the benefits hotels realize by launching their own brand mobile app.

  1. Personalized experiences
  2. Greater convenience
  3. Enhanced amenities
  4. Improved brand loyalty
  5. Increased revenue
  6. Diminished customer relationships
  7. Operational & financial losses
  8. Competitive disadvantage

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Source: Hospitality Net

 

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Nominations

Tourisme Baie-James

Tourisme Baie-James est fier d’annoncer les nominations de madame Joanik Linteau au poste de chargée de projets, accueil et marketing.

Étant à l’emploi de Tourisme Baie-James depuis le 12 décembre 2005 en tant que coordonnatrice du réseau d’accueil, et une ressource partagée pour le compte de Tourisme Eeyou Istchee, madame Joanik Linteau continuera d’assumer un leadership au niveau de la planification et de la mise en œuvre de la stratégie régionale d’accueil et de signalisation. De plus, elle sera en charge du déploiement du plan de commercialisation de la destination d’Eeyou Istchee Baie-James et sera amenée à collaborer sur différentes actions de promotion et de marketing avec le reste de l’équipe marketing.

Nous sommes persuadés qu’elle aura à cœur le développement et la performance de l’organisation et de la région et qu’elle saura se plaire au sein de son nouveau poste.

Madame Linteau travaille à partir des bureaux de Tourisme Baie-James. Vous pouvez la joindre soit par courriel au jlinteau@tourismebaiejames.com ou par téléphone au 418 748-8140, poste 226. 

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