8 reasons Why Your Hotel Brand Needs a Mobile App to Succeed

Hébergement, Techno, International · · Commenter

Alexa Robertson is traveling for business. At the airport, she pulls out her smartphone and opens her favorite hotel's mobile app. With a few finger taps, she requests an airport transfer and early check-in, receiving a confirmation notification within seconds. Upon entering the hotel, a welcome message pops up, complete with her booking information and room number. Skipping the front desk line, she heads directly to her room, unlocking it with the app's mobile key technology on her smartphone. A push notification offers her a discount on a spa service, and she immediately books a massage before making dinner reservations and arranging for a car to pick her up the next morning.

In our modern world, people are using their smartphones for nearly everything, with hotel apps and technology playing a key role in the booking decisions of 70 percent of travelers [1]. While third-party apps such as Hotel Tonight, Hotels.com, TripAdvisor, and Booking.com are prevalent for offering travelers low prices and special deals, hotel brands can score points with guests by creating their own mobile apps that go above and beyond these offerings, even beyond reservations and loyalty program management. In the report, "The Mobile Travel Landscape 2016," [2] Phocuswright researchers describe significant advantages for hotels and travel companies that develop their branded mobile apps, pointing out that once an app is downloaded, it can influence purchase decisions, foster loyalty and capture future bookings from a customer.

With all signs pointing to the continued rise in mobile booking, let's take a closer look at some of the benefits hotels realize by launching their own brand mobile app.

  1. Personalized experiences
  2. Greater convenience
  3. Enhanced amenities
  4. Improved brand loyalty
  5. Increased revenue
  6. Diminished customer relationships
  7. Operational & financial losses
  8. Competitive disadvantage

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Source: Hospitality Net

 

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Bruno Leclaire nommé chef de la direction des systèmes d'information de Transat

Transat annonce la nomination de Bruno Leclaire au poste de chef de la direction des systèmes d'information (DSI) et des solutions numériques, avec effet le 1er novembre. M. Leclaire succèdera à Michel Bellefeuille, qui occupait cette fonction depuis huit ans et qui prendra une retraite active le 31 décembre prochain.

Bruno Leclaire s'est joint à Transat en 2015 en tant que vice-président, Commerce électronique et chef, Solutions numériques. À ce titre, il est en charge de la stratégie numérique de Transat, y compris la distribution en ligne B2C, la gestion de la relation client (CRM), le marketing en ligne et la mobilité. Le cumul de ses fonctions actuelles et de ses nouvelles responsabilités à la DSI amènera M. Leclaire à piloter l'ensemble des grands projets technologiques de la Société.

Après avoir co-fondé Jobboom en 2000, Bruno Leclaire a occupé divers postes de direction, notamment chez Transcontinental et Québecor Média, ce qui lui a permis de développer une vaste expérience en technologies numériques et en commerce électronique.

M. Leclaire détient un baccalauréat en technologie de l'information à l'Université de Sherbrooke.

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