How the Faroe Islands Became an "Un-Destination"
"When you are promoting a destination that, for most of the world, seems to be in the middle of nowhere, you have to get creative in your marketing efforts. Recent prize-winning campaigns out of the Faroe Islands prove that when it comes to creativity, size doesn’t matter." - Laura Powell
The Faroe Islands received a lot of attention in February when it announced the archipelago was "closing for maintenance".
The islands, which are a self-governing part of Denmark, offered to host 100 visitors from around the world (airfare not included) for a weekend of clean-up and voluntourism efforts. About 3,500 people applied within days of the announcement.
The idea of the campaign isn’t just putting the area on the map, although there is that, but, Levi Hanssen, content and communications manager for Visit Faroe Islands, said, the aim is "to get people to come and help us preserve what we have. We want to grow sustainably and signal to other places to do the same."