Étude Skift - Millennial Parents: The New Generation of Family Travel

Études, International, Marketing · · Commenter

In this report, Skift Research tackles this question. Drawing from the data from our 2019 Millennial and Gen Z Traveler Survey, we dig into the travel habits and preferences of Millennial parents. From our survey data, we compare Millennial parents to Millennial non-parents in the five countries where responses were collected: the U.S., UK, Australia, China, and India.

What You'll Learn From This Report

  • Why family travel is an attractive market from an expenditure perspective
  • The current and future scope of Millennial family travel
  • How Millennials are changing what “family” means, and therefore what family travel is
  • How Millennial parents compare to non-parents in travel spending, booking and planning behavior, and activity preferences across and between countries The implications of the above findings for the family travel segment
  • Five best practices for travel industry stakeholders, including best-in-class case studies

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Nominations

NOMINATIONS SEMAINE DU 25 MARS 2024

  • Tourisme d’Affaires Québec – Audrée Lavertu
  • Tourisme durable Québec — Julie Jodoin Rodriguez
  • Westin Montréal – Sylvain Levaillant
  • Westin Montréal – Martin Bertrand
  • Auberge Godefroy – Caroline Laflamme
  • Auberge Godefroy et Hôtel Montfort – Francine Bouffard
  • HSMAI Québec – Geneviève Duval

Pour voir les nominations en détails

Voir toutes les nominations